September 15, 2016

Albini celebrates 140 years with Elisa Sednaoui

On the occasion of the 140th Anniversary of Albini, the Albini family chose model and actress Elisa Sednaoui as the global brand ambassador for the anniversary. The collaboration between Elisa Sednaoui and Albini Group was born from their mutual desire to spread principles of social responsibility and their love for Egypt, the territory where the most precious cotton is born and where Albini has its own cultivation.Elisa Sednaoui was chosen not only for her affinity with the fashion world and for her connection with Egypt, but also for her unique values that represent a beauty that goes beyond pure aesthetics.

Albini Group launched a photo campaign featuring Sednaoui dressed in the finest blends of Albini cotton. The photography is to celebrate the beauty of natural cotton and promote the extraordinary qualities and endless sustainable advantages.You can watch the video here. 

Elisa was born from an Egyptian father and Italian mother, and her family has a history in the trade of fabrics. Sednaoui has a natural and deep understanding of ethical principles, starting with the importance of creativity as a human right. In fact, today the top model is a social entrepreneur who dedicates most of her time to the Elisa Sednaoui Foundation (ESF), which is headquartered in Luxor and that – just recently – opened its Italian office in Bra, in the Piedmont region of Italy, the city of Elisa’s mother’s family.

ESF’s project – sustained and shared by the Albini family– organizes educational programs aimed at stimulating children’s creativity and spreading education through the development of art, in order to give youth the opportunity to realize their dreams and foster open-mindedness.