6 September 2010
Milano Unica for the Albini Group featured in Montecitorio
To mark the 11th edition of Milano Unica; The Albini Group - for the first time in its long history – will showcase at Montecitorio in the Caleffi shop window, the Thomas Mason Bespoke project; a collection of shirting fabrics which are available to the best custom tailors and shirt makers in the world.
"By displaying our fabrics” explains Silvio Albini, managing director of the Group “the aim is for the final consumer to understand how full and rich in fascination is the process of creating a made to measure shirt of the high quality.".
The showcase consists of three elements.
Firstly to communicate the raw materials used, moreover the finest Egyptian cotton and the story of Thomas Mason, a producer of high quality fabrics since 1796.
Through the second element the process of weaving from the cones of yarn is explored, underlining the craftsmanship in the production of these precious fabrics richly coloured with a unique and silky handle.
Lastly the emphasis is placed on the Made to Measure tailoring.
In summary, the Thomas Mason Bespoke project is a service for the best tailors and shirt makers around the world that is born from a typical British Identity of Thomas Mason, a means to support the craftsmanship of the customers of the Albini Group and to emphasise the quality of its products.
Thomas Mason Bespoke not only meets the needs of the best tailors and shirt makers with fast delivery, constant availability of fabrics and a wide choice of high quality, but also takes into consideration the great expectations of the final consumer.
Through the presentation which is innovative and easy for the consumer, giving information on the construction of fabrics and raw materials used and above all offering a fast renewal of the variety; Thomas Mason Bespoke offers consumers a complete new experience in the final choice of shirting fabrics. In other words, thanks to the care of every detail, Thomas Mason has created an innovative product with impeccable service and a unique experience in choosing the best fabrics.
The Bespoke Collection contains over 650 different fabrics in various structures, made of double twisted yarn ranging between the 2/80’s up to 2/300’s the finest ever produced. The fabrics are not only offered in classic designs but also in special colours and patterns. The collection also contains a limited version with multi-coloured designs, typically British seasonal designs consisting of cotton-cashmere and cotton-linen, in addition to a section for pre-washed denim, perfect for a tailored sport shirt.
Besides the extensive collection from the typically British soul of Thomas Mason there is also a selection of top of the range fabrics from David & John Anderson (Founded in Scotland 1822) including the valuable Cullinan 2/300.
In summary, a choice that is extensive enough in quality to satisfy the true connoisseur of the Made to measure shirt.
The window can be seen at Caleffi in Rome. The Albini Group is also showcasing the Thomas Mason Bespoke project at Abbarchi in Florence, Camiceria 18 in Milan and in De Simoni in Lucca.
In short, the Albini Group will bring the brand to the windows in Turin and Prato, and then it will be launched abroad in Vienna, Istanbul, Porto and Lisbon.