February 14, 2020
A STORY OF STYLE SINCE 1796, NOW ALSO IN A PODCAST
Synonymous for more than two hundred years with stylistic revolution and uncompromising quality, Thomas Mason presents its Spring/Summer 2021 collection at Milano Unica and officially launches the partnership with Season Three of HandCut Radio – Aleks Cvetkovic’s international podcast dedicated to men’s style and the world of “made to measure”.
The Thomas Mason Spring/Summer 2021 collection presents three main themes, which trace the brand’s DNA to perfection:
- Nobles: superfine Giza 45 cotton fabrics, the most refined and exquisite of Egyptian cottons. Cultivated in a small area on the Nile Delta, this extremely rare cotton is harvested manually and has an annual production of only 100 bales. What makes this cotton exceptional are its fine, long and resistant fibres, perfect for producing fabrics of extraordinary quality.
- Icons: a capsule collection that pays tribute to the brand’s historical archive through the re-edition of an iconic fabric. This new edition is a celebration of stripes, from elegant Pinstripes to bold Butcher stripes, with the Silver fabric, a Thomas Mason icon since 1876. Silver, which has always been featured in the Jermyn Street shop windows, perfectly embodies the classic English shirt owing to its extraordinary handle, intense colours and exceptional resistance.
- Aliseo®: fabrics made of select Sea Island cotton, which differs from all other cotton species for its unique spirit and exceptional characteristics, such as remarkable fibre length, exceptional resistance and a high percentage of uniformity. These features combine to create fabrics that are silky to the touch, capable of returning to life after each washing and fresh as the trade winds.
All this, and much more, will be told through this collaboration with HandCut Radio, the podcast conceived and conducted by journalist Aleks Cvetkovic, dedicated to an international community of menswear enthusiasts. This stimulating and cohesive partnership will serve to spread knowledge of the history and uniqueness of Thomas Mason fabrics.
Two lucky podcast listeners will have an extraordinary chance to win the bespoke experience par excellence: three complimentary tailored shirts made with Thomas Mason fabrics and crafted by Turnbull & Asser, emblematic of the English tailoring tradition. Discover more & sign-up here: https://www.handcutradio.com/thomasmason