IT / EN
December 17, 2021

ALBINI GROUP PARTNERS WITH UPWRAP, FOR A CHRISTMAS COLLABORATION IN THE NAME OF CIRCULARITY

Chic, recycled gifting bags, created by UpWrap with Albini 1876 fabric left-overs to be used again and again.

UpWrap is an English brand ideated by Amber Testino, Art Partner’s Managing Director, who has long been active and engaged in sustainability initiatives in the fashion industry. Thanks to her passion for gifting and celebrations, and inspired by the principles of the Ellen MacArthur Foundation, Amber gave life to an innovative and sustainable idea for wrapping Christmas gifts.

The goal is to raise awareness in the textile industry and consumers on circularity and sustainability, in order to reduce the industrial waste and cutting out disposable materials, from traditional, single use wrapping paper, especially during the Holiday Season.

 

Just like table linens, UpWrap fabric gifting bags can be brought out for every special celebration

– Amber Testino, founder of UpWrap

Thanks to UpWrap, now Albini 1876 makes an additional step forward in the already rigorous and deep commitment to sustainable production, giving a second life to its own fabrics coming from off cuts and over stock to realize elegant and original gifting bags infinitely reusable.

UpWrap bags are eqquped with a drawstring for easy and fast wrapping as well as with a front pocket perfect for greeting cards. The bags come in a variety of sizes to accommodate all kinds of gifts: from candles and garments, to fragrances, jewelry and drinks bottles.

In addition to offering quality, aesthetics and sustainability, UpWrap also supports World Land Trust, an international organization engaged in the conservation of virgin forests and natural habitats biologically more significative and at risk. Moreover, the production of these bags is entrusted to the hands of people that live in difficult conditions, to whom UpWrap offers an opportunity for meaningful employment.

An innovative collaboration, that shows once again the commitment of Albini in the field of sustainability and circularity, and the importance that these topics have for the whole textile and fashion field.

 

It’s possible to purchase the gifting bags on UpWrap website