February 22, 2021
ALBINI GROUP SPRING/SUMMER 2022 COLLECTIONS
COLLECTIONS ENTIRELY AVAILABLE IN DIGITAL FORMAT, SHOWROOMS IN THE WORLD’S MOST IMPORTANT CITIES AND A RENEWED ENVIRONMENTAL AWARENESS.
Albini Group presents the new Spring/Summer 2022 collections of its four brands – Albini 1876, Albini Donna, Thomas Mason and Albiate 1830 – with an increasingly digital-oriented approach.
To respond to the market’s immediate needs, the company has in fact created a Virtual Showroom that allows customers to have remote access to the more than 2,000 variations comprising the fabric collections of the various brands.
Where possible, digital innovation does not penalize the importance of human contact: in recent months Albini Group has intensified, with particular attention and care for safety measures, its presence in the world’s most strategic cities such as Milan, Paris, Barcelona, Hong Kong and New York, with dedicated showrooms that become fundamental meeting places with the finest fashion brands, shirtmakers and retailers.
Albini Group, a leader in shirting fabric production, now presents four collections for four different brands, each with a well-defined identity. In common, in addition to being able to anticipate and dictate trends in shirts, they also share a renewed environmental awareness, always attentive to developing and using sustainable processes and materials.
The following are some concrete examples:
- the revolutionary Biofusion® project, the organic cotton that is scientifically traceable from the crop field to the final product in the store;
- Retwist®, the yarn made with mechanically recycled cotton and the highest quality American virgin cotton. In a perfect circular economy perspective, recycled cotton comes partly from the company’s discarded fabrics and spinning waste;
- Natural Colours, the project that gave life to new colours obtained from 100% natural sources, such as woods, plants and soils, conceived by Albini Next, the Albini Group Think Tank which came into being to create the fabrics of tomorrow.
City & Nature is the inspiration for Albini 1876’s Spring Summer 2022 collection: nature merges with metropolitan contexts to give life to an unprecedented and contemporary style. The fabrics, both formal and casual, are interpreted in earth colours, neutral and sophisticated hues and pastel shades. Natural raw materials such as organic cotton, linen and Tencel are used to create technical and high-performance fabrics, perfect for city life, ensuring practicality, functionality and comfort.
The rediscovery of manual skills to unleash creativity. This is the inspiration behind the Albini Donna Spring/Summer 2022 collection, a veritable tribute to the amateur, one who approaches the world with love, purity and curiosity. The collection develops around two colour palettes, which complement and enhance each other by being interpreted on different natural and eco-friendly materials, in which opposites create a perfectly balanced harmony.
Heritage leads the way in the Thomas Mason Spring/Summer 2022 collection. A journey to rediscover the value of the ‘places of work’ of the Albino company, in rooms where the archives and history of all the collections are kept, which represent the exquisite heritage that constitutes the essence of the brand. The style team has rediscovered the pleasure of study and research, reopened age-old books, looked at the looms with a new awareness and passionately brought into being the creations, attentive to even the smallest detail.
A poetic and imaginary journey, which passes from the Hawaiian Islands and Japan to reach us, full of new inspirations, via the Albiate 1830 Spring/Summer 2022 collection which evokes new atmospheres and experiments with innovative combinations independently and with originality. The brand’s streetwear DNA dons a new elegance that combines the rustic and vintage soul with a refined approach. Sustainable raw materials such as organic and recycled cotton are confirmed as symbols of the brand’s eco-friendly spirit.