February 9, 2017

AMO IL LINO, 4-11 MAY 2017

From May 4 to 11 will be held in Milan AMO IL LINO, the Italian variation of the campaign in support of this precious fiber, which will have as its epicenter Via Montenapoleone. After France, the three-year campaign to promote the European linen developed by CELC -European confederation of linen and hemp- and co-financed by the European Union, arrives in Italy.
Through various activities, the program aims to spread the knowledge about linen, eco-responsible plant with European origin, and its many uses.
The event will bring in the heart of the city a luminous installation created by the designer Philippe Nigro and made with over 400 meters of linen fabrics. The set design will be accompanied by a linen field, designed to present the different stages of the plant’s processing to the finished product.

MONTENAPOLEONEOn the same days, a selection of retailers in Milan will adhere to the slogan Amo il Lino: a unique opportunity to attract the attention and curiosity of consumers on linen, green fiber par excellence, and on its benefits in fashion, design and lifestyle offer.

Albini Group invites the public to discover all the secrets of this sustainable fiber that is good for the planet, and its Customers to join the initiative dressing Italy in linen.

Albini Group every year chooses the best European linen for the collections of its brands: Albini, Albini Donna, Thomas Mason and Albiate 1830. The Group is the only Italian weaver that is certified Masters of Linen, a guarantee of excellence and 100% European traceability of linen, from the plant, to the yarn and to fabric.