The Albini Group confirms its participation at WHITE MILANO, the leading tradeshow for international women’s wear in the heart of the Milan Fashion Week. A partnership that came into being years ago, based on the common values of creativity and sustainability as the true driving force behind the entire industry towards an increasingly more aware and contemporary fashion.

This year’s news is WHITE Village, the first “after-show” held during Milan Fashion Week. Its mission is to share, network and create projects capable of involving – in a fresh and light way – end consumers and those in the field whilst sharing opinions and information on the development and application of sustainable innovations.

An internationally acclaimed player in sustainable research and innovation, Albini’s role regarding sustainability is undoubtedly central. A panel discussion entitled “The Couture Code – the Impact of AI on the Fashion Industry”on Friday 22 September to inaugurate the WHITE Village. High-calibre international guests include Fabio Tamburini, CEO of the Albini Group.

The first day of White ended at SuperStudio, the venue for the “Regenerative Future” event.

Albini and WHITE join forces to promote a “regenerative future”, which serves to create a positive impact within the fashion scene, through actions that renew the environment and resources, for a future that depends on each of us. The event focus was on the Regenerative Biofusion®, the first organic, traceable, and regenerative cotton.

With this project, Albini guarantees the lowest possible environmental impact all the while regenerating soil fertility to protect and enrich natural resources. A new challenge for the Albini Group and a goal that can be achieved through regenerative agriculture, which aims to rationalise resources. This means nourishing plants properly, without impoverishing the soil but rather regenerating it, reducing emissions and the impact on biodiversity, in no way affecting the typical process of nature and ecosystems.

 

“As the Albini Group, we put effort into the soustainability area every day and have always been willing to do research and bring into being new possibilities, projects and processes that enable us to regenerate the world of fashion. From raw materials to the production process, we want consumers to be aware of the pioneering drive that distinguishes us and that through their choices, they become an active part of this transformation”.

– Fabio Tamburini, CEO of Albini